Branding
Branding that makes a small shop look established
A clean logo and a consistent look do a lot of quiet work. They tell a bigger client you're the real deal before you've said a word. We build brands for trades, industrial, and service businesses that want to be taken seriously.
What our branding work covers
A logo, the right colours, and a look that holds up everywhere.
Logo design and redesign
Your logo shows up on trucks, invoices, hard hats, and your website. We design one that looks sharp everywhere and still reads at a glance.
Colour and type
We pick colours and fonts that fit your trade and read clearly on a phone in the sun, not just on a designer's screen.
Brand strategy
We figure out what you want to be known for and who you're talking to, then build the look around that.
Brand guidelines
You get simple rules for using your brand, so it stays consistent whether it's on a sign, a quote, or your site.
Y5 Insights
Stay Up To Date With Our Latest Blogs
Stay Up To Date With Our Latest Blogs
Your Startup Brand Is Not Your Logo: A Founder's Guide to Building an Unforgettable Identity
In a sea of competitors, a great product isn't enough. Investors, customers, and top talent are drawn to a compelling story. This guide breaks down the essential steps to build a powerful brand strategy that accelerates your startup's growth.Read more
Published on 6/21/2025
Unleashing Your Brand's Potential: Crafting a Strong Brand Identity
Guide to creating a compelling brand identityRead more
Published on 5/4/2025
The Power of Colors: Crafting the Perfect Color Palette for Your Brand
Guide to choosing the right colors for brand identity and customer engagementRead more
Published on 4/26/2025
The Importance of a Strong Brand Identity
Discover why a strong brand identity is crucial for business success. Learn how to build a brand that resonates with your audience and stands out from the competition.Read more
Published on 4/18/2025
Logo Magic: The Essentials of Effective Logo Design
Guide to creating a memorable and effective logoRead more
Published on 3/25/2025
Our work
Featured projects
A few of the businesses we've built for, and what we did for each.
Engineering and consulting firm.
- The problemMekTek needed an online presence that looked as credible as their work, something that would earn trust with both individual clients and corporate prospects, and help them recruit good people.
- What we didWe built the brand from the ground up. A modern logo, a full set of digital and print assets, a fast responsive website, and ongoing marketing to back it all up.
Retail and ecommerce.
- The problemA new retail business needed a full online store built from scratch, plus a brand that felt premium and trustworthy in a crowded market.
- What we didWe started with a blank canvas and built the whole thing. Logo, brand identity, a WordPress site, and full ecommerce so customers can browse and buy online with confidence.
- What they saidThe Y5 team is AMAZING 👏 Quickly getting the high quality work done, amazing communication and a must to improve your business and ecom.
Trades and local service, Saskatoon.
- The problemA 24/7 locksmith serving Saskatoon needed a site that does one job well. Turn someone who is locked out at 2am into a phone call in under three seconds.
- What we didWe built a fast site that puts the phone number, trust signals, and service area front and centre on mobile, then added local SEO so they rank across Saskatoon, Warman, and Martensville.
FAQs
Frequently asked questions
A few of the things businesses ask us before getting started.
Do you work with trades and service businesses?
Yes, that's our specialty. Y5 grew out of an engineering firm, so technical, trades, industrial, and service businesses are exactly who we build for. We get the work because we come from that world.
Will my site show up on Google?
Yes. Local SEO is built into every project. We set your site up to rank for the searches your customers are already making, then make it easy for them to call you or request a quote.
How much does a website cost?
Every project is different, so we quote based on what you actually need. Tell us about your business and we'll send you a free quote, no obligation.
How do I get started with Y5?
Request a free quote or send us a message. We'll set up a quick call to understand your goals, then map out a plan that fits your budget.
Can I update and manage the website myself?
Often, yes. If you want to manage your own content, we'll build on a platform that makes that easy and walk you through how to use it.
How long does it take to build a website?
Most websites take about four to six weeks, depending on how many pages and features you need. You get a clear timeline before we start.
Where is Y5 located?
We're based in Saskatoon, at Innovation Place. We work with businesses across Saskatchewan and Western Canada. Visit our contact page to see our address and set up a time.
Ready for a website that brings in work?
Tell us about your business and we'll send you a free quote. No pressure, no jargon.